NÅ YOGA
Project type: Logo and visual identity created as part of a self-initiated branding project.
Website: naayoga.com
NÅ = NOW
NÅ Yoga is about presence and flow. The identity uses Nordic minimalism and a custom monogram of N and Å, forming a subtle human figure. Symbols for poses are derived from the same geometric elements, creating a cohesive system.
A palette of deep blue and muted peach evokes calm strength and warmth, while clean, structured lines add a touch of Scandinavian clarity—a modern yoga identity without clichés.
Nå yoga logo and tagline
Nå yoga symbols used on merch
yoga mats with NÅ logo
7 circkles representing the chakras - used as guiding lines in the design.
pattern of the logo used on a yoga tote bag
example of carousel design for social media
Animation where logo transforms into symbols, created in after effect.
Yoga poster for print
Short presentation of the brand with logo, colors and font specifications
