Brief:
Leftovers is a company that utilizes leftover textiles from the furniture and textile industries to create new, sustainable products. The company embraces circular economy principles, focusing on responsible consumption and environmental impact.
Solution:
The design for Leftovers reflects the company’s commitment to sustainability and craftsmanship through a clean, minimalist approach. The logo features a round shape, “patched” together with different colors in a neat, refined way. This design symbolizes the collaborative nature of the business, representing multiple partners without being specific, allowing flexibility for future changes.
The chosen color palette emphasizes the company’s core values. Dark Gray (#4c4c4c) symbolizes stability, professionalism, and modernity. Teal (#648c85) evokes nature, sustainability, and environmental consciousness. Beige (#e7d7c1) represents warmth and renewal, while Warm Brown (#b5724b) reflects earthy, natural materials.
The typography used is Merel, a modern and geometric font with a humanistic touch. The bold and light versions offer a balance of professionalism and warmth, ensuring clarity and approachability in all applications.
The design incorporates soft, rounded edges, reflecting the circular approach to recycling and reuse, while maintaining a clean and simple aesthetic. The use of white space adds airiness and transparency to the design, while dotted lines evoke the idea of stitching, emphasizing the handcrafted nature of the products.
This logo and design style convey Leftovers’ values of quality, sustainability, and craftsmanship, while providing a timeless, adaptable visual identity.
