Project exam
Brief:
This project is for a startup business, that works with agencies, webshop and consulting within different subjects.
The business needs: Logo, prototype for website, animation movie that represents the logo/brand and a poster for advertising the business.
The business will mainly sell sustainable products like textile, merch and interior from the website - and has a lot of focus on the environment and sustainable solutions.
The goal is to create a visual identity that not only reflects the essence of the business but also effectively communicates its evolving mission and values.
Solution:
The visual identity for the startup has been designed with a classic, minimalistic style to effectively convey the company's commitment to sustainability. A balanced use of whitespace allows the message to breathe, creating a calm and approachable feel that reflects the brand's eco-conscious ethos. The chosen color scheme, featuring muted greens, soft beige, and charcoal gray, reinforces the connection to nature and sustainability without overwhelming the viewer. This subtle yet intentional design approach ensures that the brand’s values are communicated clearly and elegantly, allowing the products and services to speak for themselves within a clean, modern framework.
